Rowena Reid is GM, Strategy, Insights & Corporate Development at UKTV and BBC Studios UK Region and leads the Strategy, Insights and Commercial Development teams, reporting to Sam Tewungwa, Managing Director, UKTV and President, UK Region, BBC Studios.

Prior to becoming GM, Rowena was Commercial Development Director at UKTV and BBCS UK Region and played a central role on transformation and partnership conversations at UKTV.

Rowena started her career in mergers & acquisitions, before working in transformation at BT. She then held a variety of roles at BBC Public Service and BBC Studios, including working on BBC.com and overseeing sales strategy and insights for BBC UK Distribution.