“The re-introduction of UKTV’s network brand enforces the value of our considerable scale and standing in the TV industry, and will clearly guide our 42 million viewers through our programmes and channels, with the new network marque becoming a recognisable emblem of quality and creativity” said UKTV Chief Executive, Darren Childs.
“Strengthening of our network status will cement UKTV’s partnerships with our increasing number of new and incumbent platforms - Freeview, Sky, Virgin Media, BT Vision, TalkTalk and our own direct On Demand services – as well as increasing our profile internationally throughout the 200 territories that we now supply with our programming.”
The UKTV brand will appear on air in cross promotion menus, programme opening and closing credits, co-branded consumer advertising and throughout all B2B communications.
UKTV’s network brand was last on screen in 2008, at the culmination of the headline-grabbing rebrands that started with TV’s home of witty banter, Dave in 2007 and ended with the multi-award winning entertainment channel Watch the following October.
Last year proved record breaking for the 10 channel network with it becoming the fastest growing commercial broadcaster of 2012 and increasing its share by 10% from the previous year.
UKTV’s Marketing Director, Simon Michaelides and Director of Network Marketing, Kerry Yates led the creative brief while the new UKTV logo and brand assets have been designed by Landor Associates. Michaelides called for a bold new identity that represents UKTV’s internal and external culture and purpose.
“Imagination and challenging convention is at the heart of UKTV’s business so it was essential that this was reflected in our new identity. The new turquoise cloud-like logo has been designed to create a sense of energy and creativity, and allows people to interpret the form in their own way as it moves. The heart of UKTV’s ethos is to “Imagine more” which has now become our call to action.”
In addition to the new on-air presence, UKTV’s corporate and media websites will also undergo a facelift and restructure. The new corporate site (corporate.uktv.co.uk – live from 26 March) will have added areas for the company’s International Sales business and growing CSR programme, while the UKTV Press Office website (press.uktv.co.uk – live from 26 March ) will feature in-house Picture Desk and Prpgramme Preview functionality to create a centralised hub for media information.
For further information contact:
Kerry Parker, Senior Corporate Communications Manager
020 7745 3036
Zoë Clapp, Communications Director
020 7299 6259
The multi-award winning media company that reaches over 42 million viewers per month.
UKTV’s ten imaginative channel brands - Watch, Dave, Gold, Alibi, Eden, Yesterday, Blighty, Really, Home and Good Food - include the number one channel in the Factual genre, the number one channels in the Lifestyle genre (Pay and Free) and the most famous channel and programmes in the Entertainment genre.
UKTV has a truly innovative model, curating brand-defining commissions, high-profile acquisitions and the very best of BBC and Channel 4 content, and embracing technology to deliver inspired channels to audiences through Freeview, Sky, Virgin Media, BT Vision, TalkTalk on YouView, plus direct On Demand digital services. The network distributes its highly valued programmes to 200 territories around the world and supplies Sky with more hours of HD content than anyone else.
Now celebrating its 21st year at the forefront of digital television, UKTV - an independent commercial joint venture between BBC Worldwide and Scripps Networks Interactive, Inc. (SNI) - is proud to be the only British broadcaster to be recognised by Best Companies.