Adrian Wills is the General Manager of Global Acquisitions for BBC Studios, and Drama & Lifestyle for UKTV. He oversees all content acquisition activity across BBC Studios' Branded Services and UKTV's portfolio of channels. He is responsible for driving value for money and utilising the joint buying power of both sides of the business.
Adrian is also responsible for the overall creative direction, commercial and editorial performance of UKTV's Drama & Lifestyle channels, and for implementing their long-term growth strategies.
Adrian was appointed GM of Global Acquisitions in 2020 having overseen UKTV's Acquisitions department since 2017. After leading a string of channels at UKTV, Adrian launched Drama in 2013 and it has become the most successful channel to launch in the UK this decade. Adrian oversees the strategic planning, acquisition and marketing of the channel, and his leadership of Drama has seen it grow every year to gain its status as the country's most popular non-PSB channel.
Adrian also took over Alibi in 2013 and has sustained strong performance on the channel through high-profile acquisitions like like Miss Scarlet & the Duke, Stumptown and Evil.
Before its rebrand to Yesterday, Adrian was Channel Head on UKTV History, which quickly established itself as the leading specialist factual channel in the UK and won Best New Channel of the Year at the Edinburgh International Television Festival.