Penny Brough is Chief Marketing Officer and leads UKTV's award-winning Marcomms division for its seven channel brands - Dave, Gold, Drama, W, Alibi, Eden and Yesterday - and streaming service UKTV Play. Reporting to UKTV's CEO, Marcus Arthur, Penny is responsible for helping to grow the viewership and reputation of UKTV's brands, overseeing 90 colleagues within the Marketing, Social and Online, Media and Creative teams, and works closely with Director of Communications, Kerry Goode, and the Consumer Communications team.
Penny has over 20 years working in the industry in agency and in-house positions. Prior to joining UKTV, Penny was SVP Marketing & Audiences at BBC Studios, responsible for Marketing and B2B Customer Engagement. Penny also spent eight years at ViacomCBS, joining in 2013 as VP, Director of Marketing Comedy Central. She went on to expand her role to include MTV UK and take on an international remit spanning 149 markets for Comedy Central and Paramount Network, before moving within Viacom to take on Channel 5 in 2018. In 2020, Penny was promoted to SVP, CMO ViacomCBS UK (now Paramount) for all Channels; Nickelodeon, MTV, Comedy Central, Paramount Network and Channel 5. Before joining ViacomCBS, Penny spent a number of years in agency roles working with clients such as Honda, Lurpak, Nokia and Kraft Cadbury, before moving client side to become Head of Consumer Communications at Vodafone UK.