Steve North is the Genre General Manager for UKTV's Comedy & Entertainment channels (Dave, W, Gold and Yesterday). He is responsible for the commercial and editorial performances of each channel, and for implementing their long-term growth strategies.
Steve started his career at UKTV in 2001 as a scheduler, before leading the highly successful rebrand of UKTV G2 to Dave, transforming it from an under-performing entertainment channel into one of the top non-PSB channels in Britain. Under Steve's astute leadership, the channel has invested in a raft of brand-defining UKTV Originals including, BAFTA and Emmy-nominated Taskmaster; Judge Romesh; and the return of multiple award-winning Red Dwarf.
In 2016, Steve led the evolution of pay entertainment channel Watch to W, with a new brand position and target audience. An exciting fresh slate of original content accompanied the rebrand and recent acclaimed shows include Emma Willis: Delivering Babies, Flack and Inside the Ambulance. Steve has also overseen the growth of original content on Gold, with stand-out hits such as Murder on the Blackpool Express and Death on the Tyne.
Prior to UKTV, Steve was a Media Planner for the BBC and worked in Presentation at Viacom.