Steve North is the General Manager Genre General Manager for UKTV's Comedy & Entertainment channels. He is responsible for the commercial and editorial performances of each channel, and for implementing their long-term growth strategies.
In 2007 Steve led the highly successful rebrand of UKTV G2 to Dave, and transformed an underperforming entertainment channel into one of the top non-PSB channels in Britain. Under Steve's astute leadership, the channel has invested in a raft of brand-defining UKTV Originals including, BAFTA-nominated Taskmaster; the Emmy-winning Hoff the Record; scripted comedy Zapped; popular comedy entertainment formats Dave Gorman Modern Life is Goodish and Alan Davies: As Yet Untitled; the hugely successful UK version of hit US show Storage Hunters; and the return of multiple award-winning Red Dwarf.
Steve has also overseen the multi-million pound investment in new content for Gold, including brand new scripted comedies such as The Rebel, starring Simon Callow, The Comic Strip Presents: Red Top, and the popular Marley's Ghosts, with Murder on the Blackpool Express coming to the channel this year. In 2016 Steve led the evolution of pay entertainment channel Watch to W, with a new brand position and target audience. An exciting fresh slate of original and acquired content such as Dr Christian Will See You Now, John Bishop: In Conversation With..., Code Black, Criminal Minds: Beyond Borders, and I've Got Something to Tell You has accompanied the rebrand.
Steve started his career at UKTV in 2001 as a Scheduler. Prior to that he was a Media Planner for the BBC and worked in Presentation at Viacom.