The report and research by renowned neuroscientist and comedy expert Dr Helen Pilcher tested a series of jokes on 2,000 adults and reveals the science explaining why some jokes are not universally understood.
The study was specially commissioned by TV channel Gold to celebrate _The Vicar of Dibley: Inside Out_, a new retrospective special revealing what went on behind the scenes of the award-winning BBC series, airing on Saturday 6th March.
The research was inspired by the end scenes of each episode which sees Geraldine's attempt to tell Alice a joke fall flat, as she fails to understand the punchline and needs an explanation.
Dr Pilcher identified variables that determine how much of the humour individuals get, with factors including their age, upbringing, personal and cultural background and life experiences.
__Top 10 jokes that amuse and confuse in equal measure according to British adults:__
1. How do you drown a Hipster? In the mainstream (__46%__)
2. Time flies like an arrow. Fruit flies like a banana (__45%__)
3. A jar of Omega 3 vitamins fell on my head when I opened the cupboard. I sustained super fish oil injuries (__40%__)
4. How do you milk sheep? With iPhone accessories (__38%__)
5. How many surrealists does it take to screw in a light bulb? A fish (__36%__)
6. What do accountants do when they're constipated? They work it out with a pencil (__35%__)
7. A cowboy asked me if I could help him round up 18 cows. I said, 'Yes, of course. That's 20 cows' (__30%__)
8. A horse walks into a bar and the barman says "Hey, why the long face?" (__29%__)
9. What does a dyslexic, agnostic, insomniac do at night? He stays up wondering if there really is a dog (__28%__)
10. I'm very pleased with my new fridge magnet. So far, I've got 12 fridges (__18%__)
The type of comedy most likely to confuse is jokes based on unfamiliar concepts and word play, Dr Pilcher found.
The report also reveals that over six in ten Brits like to think they are quick-witted despite seven in ten actually often needing to have a joke explained to them.
Rather than look silly, over two thirds (67%) admit they will laugh at jokes they don't understand to fit in and over half (56%) have had to look up the meaning of a joke when slow on the uptake. The same number (56%) have even re-told jokes without understanding the punchline.
Dr Pilcher's report explores why jokes such as _'How do you drown a Hipster? In the mainstream'_ divide the nation, concluding that the joke involves both cultural context and the understanding of wordplay. In order to understand the joke, the listener needs three things.
First, the listener needs some background knowledge; an understanding of the terms 'hipster' and 'mainstream.' Second, the listener needs an understanding that hipsters are perceived to be anti-mainstream. Finally, the listener needs to spot the double meaning within the word 'mainstream;' it's both a body of water and a set of values.
__Dr Pilcher__ said:
>Laughter is universal but humour is immensely subjective and although people all over the world enjoy a good joke what they find funny varies according to a number of things, such as culture, context and language.
>Brain activity is also implicated. The brain contains billions of neurons, and can process large amounts of information in very short time periods. For some people, all the elements of a joke come together in an instant and they 'get' the joke, but if any of the elements are missing, then the joke falls flat, much like in The Vicar of Dibley when Alice fails to understand any of Geraldine's jokes.
__Gerald Casey, Gold channel director__, said:
>At the end of every episode of _The Vicar of Dibley_, Geraldine shares a joke with Alice and whilst deemed funny by Geraldine, Alice always fails to understand the punchline. We wanted to commemorate this iconic show by revealing just how subjective humour and jokes can be.