Sky & UKTV extend multi-year partnership

Sky & UKTV extend multi-year partnership

23rd September 2024

Sky & UKTV extend multi-year partnership

- Renewed agreement sees UKTV pay channels, Alibi and Gold, together with its free channel portfolio, available to Sky customers
- Gold & Alibi also available to stream live on NOW along with thousands of hours of boxsets
- UKTV’s U app launches on Sky Glass and Sky Stream in the UK with a line-up of nearly 8,500 hours of high-quality content

Sky and UKTV have announced a multi-year extension to their long-standing partnership, securing carriage for UKTV’s highly popular pay channels, Alibi and Gold, across Sky platforms in the UK and Ireland.

The new agreement ensures that Sky and NOW customers will continue to enjoy the valued channel brands including Gold and Alibi and popular programming from UKTV; drama including Murdoch Mysteries, The Red King and CSI: Vegas, comedy in the form of Only Fools And Horses, Dad’s Army and The Vicar of Dibley, and entertainment including World’s Most Dangerous Roads, Battle In The Box, and upcoming documentary Absolutely Fabulous: Inside Out, and much more.

The deal also sees UKTV’s streaming service U, formerly UKTV Play, launch on Sky Glass and Sky Stream devices in the UK, further expanding the footprint of the U service. This is the first time the U app has been made available to Sky customers and marks the latest evolution of a highly successful and longstanding partnership between UKTV and Sky.

The launch follows the transition of the streaming service to U, from UKTV Play in July, as part of the new U Masterbrand uniting UKTV’s streaming service and free-to-air linear channels, with a line-up of nearly 8,500 hours of high-quality content.

UKTV’s free-to-air channels U&Dave, U&W, U&DRAMA and U&YESTERDAY will also continue to be available for Sky customers to enjoy for the duration of the deal, as will Eden which joins UKTV’s free-to-air portfolio as U&Eden in the coming weeks.

"We are thrilled to extend our partnership with UKTV."

Jon Simkin, Managing Director, Content Partnerships, Sky, commented: “We are thrilled to extend out partnership with UKTV. UKTV’s distinctive content across channels such as Alibi and Gold is loved by Sky customers. This agreement reinforces our commitment to providing the best entertainment experience to our customers across the UK and Ireland.”

Sam Tewungwa, Managing Director, UKTV, said: “We’ve enjoyed a fruitful relationship with Sky over a number of years and we are delighted to be extending our partnership so that Sky customers can continue to enjoy the rich mix of content that UKTV has to offer.”

U (as UKTV Play) enjoyed record-breaking growth in 2023, with direct-to-consumer views increasing by 56% and monetisable views by 47% year-on-year. Since the U rebrand, average weekly sign-ups have increased by +71%.

U users now have access to nearly 8,500 hours of content, an uplift of almost 1,500 hours from the start of 2024. Drama has been a key driver of growth for the service with shows such as Whitstable Pearl, Sons of Anarchy, Signora Volpe, Mrs Sidhu Investigates, Sister Boniface Mysteries, Brothers & Sisters, The Brokenwood Mysteries, Madame Secretary and The Marlow Murder Club all featuring in the top 20 highest rating episodes on the service.

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For more information please contact:
Yvette Dore, yvette.dore@uktv.co.uk, Corporate Communications Manager, UKTV

About Sky
Sky is one of Europe’s leading media and entertainment companies and is part of Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter. At Sky we Believe in Better. It’s in our DNA.

We’re famous for innovation. We offer streaming services NOW and WOW; the world’s smartest TV, Sky Glass; and the best aggregation platform, Sky Q. We provide connectivity you can count on in mobile, and fast, secure, reliable residential and business broadband.

We’re Europe’s premium content producer. We create award-winning original content, produce the biggest live sporting events, and we provide free access to news and the arts.

We believe that we can have a positive impact on society, by supporting and creating tens of thousands of jobs, addressing digital inequality, being a diverse and inclusive employer, and becoming net zero carbon by 2030.

About UKTV
UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands – U&Dave, U&DRAMA, U&W, U&YESTERDAY, Gold, Alibi and Eden - span comedy, entertainment, natural history, factual and drama, and are delivered to UK viewers through free streaming service U, Sky, Virgin Media, NOW, Freeview and Freesat; and to Irish viewers through Sky, Virgin Media, Eir, Vodafone and NOW. Channel & content availability varies by platform. UKTV’s content is also available to UK viewers via dedicated FAST channels on Samsung TV Plus, Amazon Freevee, Pluto TV and Virgin Media.

UKTV is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers. The broadcaster is part of BBC Studios, the UK's most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world's leading public service broadcaster, the BBC.

corporate.uktv.co.uk | press.uktv.co.uk | @uktvpress

About U
U is UKTV’s free streaming service, providing instant access to shows from UKTV's free-to-air channels – U&Dave, U&DRAMA, U&W and U&YESTERDAY. Viewers can browse nearly 8,500 hours of programming – including exclusive content, award-winning originals, premiere acquisitions and iconic BBC programmes across drama, (Whitstable Pearl, Marlow Murder Club, Sister Boniface Mysteries, Sons of Anarchy, Mike, Madam Secretary, A Million Little Things, The Shield, The Bill, Classic EastEnders, Holby City plus upcoming series in 2025 such as Bergerac and Outrageous), comedy (Meet the Richardsons, Red Dwarf, Live at the Apollo, Mock the Week, We Are Not Alone, Rosie Jones’s Comedy Disability Extravaganza), entertainment (Battle in the Box, Big Zuu's Big Eats, David Mitchell's Outsiders, QI, Mel Giedroyc: Unforgivable, World's Most Dangerous Roads), and factual entertainment (Katherine Ryan: Parental Guidance, Gemma & Gorka: Life Behind the Lens, Stacey Dooley Sleeps Over, MasterChef Australia, Katie Piper: Jailhouse Mums, Emma Willis: Delivering Babies, Secrets of the London Underground, Bangers & Cash).

U is available through the U app via computer, tablet or smart phone, or on television with Freeview Play, Amazon Fire TV, YouView, Samsung TV, Apple TV, Freesat, NOW devices, Sky Glass, Sky Stream, Virgin Media and Roku.

u.co.uk