UKTV has today announced the appointment of Matt Berry to the newly created role of General Manager - Marketing, effective 1 July.
Matt will take on this senior leadership position at a pivotal moment for UKTV, as the broadcaster continues its next phase of growth. In this role, he will be responsible for leading UKTV’s overarching brand strategy, alongside channel and programme marketing, with a focus on driving viewership and commercial performance across the portfolio.
Reporting into Penny Brough, Chief Marketing & AI Officer, and acting as her deputy, Matt will help shape how UKTV’s brands show up and connect with audiences in an increasingly competitive and fast-changing media landscape.
Berry brings over 20 years’ experience across media, entertainment and consumer brands, having held senior roles at Channel 4, News UK and British Airways, as well as earlier in his career in leading creative agencies.
At Channel 4, he played a key role in the marketing of some of the broadcaster’s most successful and culturally significant titles, including The Great British Bake Off, It’s A Sin and Ackley Bridge. He also led Channel 4’s landmark brand transformation, bringing together its linear, streaming and digital experiences under a single, modernised identity.
Penny Brough, said: “Matt has already made a fantastic impact during his time with us over the past six months in an interim capacity, bringing real clarity and momentum to our marketing approach. I’m delighted that he’ll now be stepping into this new role on a permanent basis, and I’m excited to see what we can achieve together as we continue to evolve and grow the business.”
Matt Berry said: “I’m excited to be taking on this new leadership role at a pivotal time in UKTV’s ongoing transformation and I look forward to helping shape the brand and marketing strategy with renewed creative restlessness, helping audiences continue to discover brilliant content they’ll love, while driving real commercial success for the business.”
The appointment underscores UKTV’s focus on building a more integrated, audience-first approach to marketing, designed to drive growth and strengthen its brands in an increasingly competitive landscape.
*ENDS*
For further information please contact:
Rebecca Ferris, Corporate Communications Manager, UKTV
About UKTV
UKTV is a leading British broadcaster and content company and the operator of U, its free streaming service in the UK. UKTV operates a portfolio of channel brands spanning comedy, entertainment, natural history, factual and drama. Programmes on its free-to-air brands – U&Dave, U&DRAMA, U&W, U&YESTERDAY and U&eden – are available in the UK via the free streaming service U, as well as through Freeview, Freesat, Freely, Sky, and Virgin Media.
U is the streaming home for UKTV’s free-to-air channel brands in the UK, providing on-demand access to thousands of hours of programming, including original commissions, acquisitions and archive titles.
UKTV’s pay TV brands – U&GOLD and U&alibi – are available in the UK via Sky, Virgin Media and NOW. In Ireland, UKTV channels are available via Sky, Virgin Media, Eir, Vodafone and NOW. UKTV also operates dedicated FAST channels on Samsung TV Plus, Amazon Freevee, Pluto TV and Virgin Media.
UKTV is a significant investor in British creativity, commissioning original content and working with new and established writers, directors and programme-makers across genres.
UKTV is part of BBC Studios, the UK’s most-awarded production company and commercial subsidiary of the BBC.