Drama gets starring role on Sky EPG


Award-winning multi-media company UKTV announced today that its brand new channel Drama is moving further up the Sky EPG thanks to a deal struck between UKTV and PBS America.

Drama, which launched on 8 July and airs critically-acclaimed drama series spanning the last 40 years, currently sits at channel number 291 on the Sky EPG. From Wednesday 24 July, it will move to channel 166.

The agreement between UKTV and PBS America was negotiated by UKTV's Head of Commercial Development, Dan Fahy, and General Manager of PBS America, Richard Kingsbury.

Keith Porritt, Executive Director Commercial, UKTV, commented: ?Drama now has an EPG position which will enable Sky viewers to easily access Britain's most high profile dramas and the array of stellar talent that the channel provides. I'm delighted that Drama is receiving the prominence it deserves on the Sky platform.?

The launch of the channel was marked by a giant 12ft installation of Mr Darcy in The Serpentine in Hyde Park which attracted global attention and trended worldwide on Twitter. The channel is already proving a ratings hit with viewers, achieving a 0.63% share (adults) in its first week and reaching over three million adults. Jonathan Creek has been its highest rating show so far attracting 327K individuals on Friday 12 July.

For more information please contact:
Kerry Parker, Senior Corporate Communications Manager uktv.co.uk/press

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