Rubber Republic makes the world’s first POV crime drama for UKTV’s Alibi channel


Monday 2 March 2015

Leading British broadcaster, UKTV, is set to broadcast an innovative series of interstitials made by Rubber Republic on Alibi, the award-winning network's pay crime drama channel, in a television first tomorrow.

The series of eight shorts, which are all between one and three minutes long, make up a point-of-view crime drama, which will be interspersed amongst the traditional Alibi schedule and offer the audience the chance to play detective.

The short films, which will air on Alibi throughout March and April, were ordered by UKTV's Creative Services Producer, Esther Pilgerstorfer, who sits within UKTV's marketing team.

She said,

In an era of increasingly immersive storytelling The Alibis feels like a great way to enhance our audience's link with our crime channel by actively involving them in their own real time crime drama. We'll be watching the audience's reaction to this closely to guide our future innovation.

The Alibis tells the story of a crime in real time, with each episode detailing a different clue or suspect. The series is edited in such a way that it allows viewers to piece together information between episodes and, ultimately, solve the crime.


Episode one: Discovery Episode two: The Neighbour

The series was scripted, directed and produced by award winning film studio Rubber Republic, who have worked with UKTV to develop simple tools to allow audiences to discuss their theories on a number of platforms including Facebook, Twitter and the Alibi website.

Matt Golding, Director of The Alibis and co-founder of Rubber Republic, added,

In an increasingly competitive multi-channel world keeping audiences engaged with your channel is hugely important. Alibi, UKTV's crime drama channel, is taking an innovative approach to keeping audiences hooked in 2015 by creating a miniature crime series that the audience have to solve.

We are delighted to be making content outside the traditional worlds of advertising and viral campaigns. And while we remain committed to making great content that people want to share, it's great to be putting our skills to the test by working on exciting, innovative briefs like this."

Alibi General Manager, Adrian Wills, commented

Rubber Republic have done a great job in realising a concept we hope our audiences will love. Alibi feels the perfect home for this as we have a loyal fan base, who love to discuss our shows, and enjoy the challenge of solving puzzling crimes.


Producer, Creative Services: Esther Pilgerstorfer
Creative Manager:  Tom Williams
Agency: Rubber Republic 
Director & CD: Matt Golding
Producer: Corwin Bainbridge
Creative Strategy: Rory Ahern & Tiffany Maddox
Writers: Tiffany Maddox, Matt Golding


For more information please contact:

Rubber Republic Rory Ahern on 07811 360835 or Nick Jones on 07832 115362 or email or

UKTV contacts:

Kerry Parker, Head of Network Communications

Carly Sandland, Group Publicity Manager

About UKTV

UKTV is the multi-award winning media company that reaches over 42 million viewers every month.

UKTV's eleven imaginative brands - UKTV Play, Dave, Watch, Gold, Alibi, Yesterday, Drama, Really, Home, Eden and Good Food - include the most popular non-PSB channel in the UK and account for 9% of the British commercial TV market. The company's most recent financial results showed record-breaking year-end revenue of £278m, and EBITDA of £67.4m. It invested a record £125m in programming and related launches last year, and is becoming an increasingly significant investor in UK creativity.

UKTV has a truly innovative model, curating brand-defining commissions, high-profile acquisitions and the very best of BBC, alongside programmes originally shown on ITV and Channel 4. The network embraces technology to deliver inspired channels to audiences through Freeview, Sky, Virgin Media, BT, TalkTalk, YouView and UKTV Play, and distributes its highly valued original programmes to 200 territories.

Now celebrating its 22nd year at the forefront of digital television, UKTV - an independent commercial joint venture between BBC Worldwide and Scripps Networks Interactive, Inc. (SNI) - is proud to be the only British television broadcaster to be recognised by Best Companies. / / @uktv_press

About Rubber Republic

We're Rubber Republic, an internationally renowned online content studio. We create ultra-high performing online films, content strategies and projects. With a string of viral hits and cutting edge work, we have achieved over 35 million organic views and won 22 international awards, including a Cannes Gold Lion, a Mashie, a Lovie, a Dadi, and lots of others ending in "-ie". We strive to make work that is Authentic, Remarkable, Surprising and Entertaining (A.R.S.E is our charming acronym) and we work to a manifesto that we believe helps us deliver outstanding work.

Our clients include Audi, BBC, Mercedes, Channel 4, Bodyform, Yorkshire Tea, Fiat, Vango, Capcom, Peugeot, Gillette. We often partner with sister agency VAN (including the Viral Ad Network) to put together a comprehensive content distribution strategy around all of our work.

With over a decade of experience in writing, shooting and seeding great award winning work, our expertise in making content that performs online is unrivalled. We're a small, passionate outfit that do big work. That means it's very easy to talk to us.

Give us a call on 0845 680 1220 and ask to talk to Matt, Rory or Hannah, or drop us an e-mail at