No room at the Inn? No worries! Introducing the world's first Flat Pack Pub
TV channel Dave creates 'a build your own bar' - billed as the 'ultimate local'
- World's first pub in a box allows thirsty Brits to build their own bar
- New product created in response to news that 61% of British pubs [1] lack any outside space and 75% of us have struggled to secure outside bookings
- 53% admit to missing the pub more than their extended family and are yearning for the authentic pub experience
- Meet the Richardsons star and comedian Jon Richardson demonstrates how to assemble the pop-up marvel
- Dave's Flat Pack Pub is available to buy for £250, at Firebox.com or enter the prize draw on Dave's social platforms.
IMAGES AVAILABLE TO DOWNLOAD HERE: https://www.flickr.com/gp/taylorherringpr/s95027
VIDEO AVAILABLE TO DOWNLOAD HERE: https://youtu.be/kehovVgnanc
Comedy TV channel Dave has announced the launch of the world's very first Flat Pack Pub.
The 15-piece home assembly kit has been specially crafted to help thirsty Brits who have found themselves locked out of beer gardens due to mass block bookings and lack of outside spaces.
The new product was created following a study of 2000 adults which found that the majority (53%) of us are more excited about the long-awaited trip to the pub than we are about reuniting with extended family.
The new 'build your own' bar follows widespread reports [2] of pubs up and down the country selling out of bookable tables for months. Dave's findings revealed that three quarters (75%) of thirsty Brits have been unable to secure an outside booking at their favourite local once the rules relax from April 12.
The all-new Flat Pack Pub affectionately nick-named 'Dave's Barrel of Laughs' provides the perfect prescription to help counter lockdown pub limbo. The fully articulated pub can be assembled in mere minutes and features a solid stained wood bar, realistic backdrop and two lovely bar stools. All the materials have been weather treated, making Dave's Flat Pack Pub suitable for interior and exterior use.
Comedian Jon Richardson, who famously has his own pub The Dog & Bastard in hit UKTV Original series Meet the Richardsons, stars in the demonstration video which showcases the versatility of the world's first buildable bar.
Luke Hales, channel director for Dave said:
Everyone loves a local pub and it doesn't get more local than this - in the garden, in the lounge, in the bath - we've designed a pub that fits in anywhere. We know many people feel locked out when it comes to pub bookings so this is the perfect excuse to have a lock in at your very own local. And just like Jon Richardson and Lucy Beaumont in Meet the Richardsons - we realised, if you can't get to the pub, build one at home!
Original Dave research found that a quick witted fifth (21%) of adults made pub bookings whilst Boris Johnson was announcing the lockdown exit plan on live TV. In a desperate dash to secure space, on average there were eight bookings per person at four different pubs, with a third (32%) of people admitting that they would travel over an hour to be able to sink a swift one.
One in five (22%) said they were ready to splash the cash and drop over £50 on the bar tab on the first visit back whilst the average Brit is set to spend £31.50.
Three quarters (74%) agree that we have become handier during lockdown with almost a third (31%) admitting that they have turned to their newly discovered DIY skills to recapture the pub experience on a small scale in their homes by setting up a bar area, buying cocktail making equipment and purchasing drinks trolleys.
The most pint-parched city was Coventry, with 37% of Coventrians admitting they had made a booking during the lockdown announcement.
When it comes to age however it's youngest finger first, as the tech-savvy 18-24 year olds were hottest on the booking forms - with many expecting to enjoy their first legal drink after a year in lockdown.
Dave's Flat Pack Pub was inspired by returning series Meet the Richardsons, which starts tonight at 10pm on Dave. 4 prototypes of the pub will be won by lucky Dave fans and a limited number are available to buy for £250 on quirky gifting retailer Firebox.com https://firebox.com/products/daves-flat-pack-pub
Meet the Richardsons series 2 starts on Dave at 10pm tonight, catch up on the first series on UKTV Play.
-Ends- For more information, please contact Rosie Cope on rc@taylorherring.com
Notes to editors:
References [1] https://news.sky.com/story/covid-19-lockdown-easing-most-pubs-dont-have-a-beer-garden-so-where-will-you-be-able-to-have-a-pint-when-outdoor-areas-reopen-12259903 Research originally carried out by CGA and consultants Alix Partners
About Dave
Sky 111/811, Virgin 127/194, Freesat 157, Freeview, BT & TalkTalk 19, Freesat 157 Dave Ja Vu: Sky 211, Virgin 211, Freeview 23, BT & TalkTalk 23 On demand on Sky, Virgin and UKTV Play
Ever since it was knee high to a TV remote, Dave had an idea. It wanted to be the first place viewers would come for brand-new, award-winning comedy entertainment from the biggest and brightest stars and production companies in the UK. And in the years since, it has launched some of the most exciting and best-loved titles on TV, including the launch of Taskmaster. The channel's critically-acclaimed established comedy hits Hypothetical, Jon Richardson: Ultimate Worrier, and Comedians Giving Lectures will shortly welcome the forthcoming Mel Giedroyc: Unforgivable. And it's not just in front of the camera where the comic genius lies either, with a wealth of scripted treasure such as Sliced, the upcoming Meet The Richardsons and a first ever feature-length special for Red Dwarf.
Dave's not content on just making you laugh and share gags with your mates though. Expedition with Steve Backshall and Hurricane Man show off regions and aspects of the earth never before seen on TV while the resurrection of the hit series World's Most Dangerous Roads promises to test some of the UK's biggest comedic friendships to their absolute limits. Eddie Eats America and Big Zuu's Big Eats deliver mouth-watering food shows with a Dave twist while Red Bull Soapbox continues to delight with its boundless capacity for invention.
The partnership between Dave and CALM continues to grow, having launched the "Be The Mate You'd Want" campaign, the Conversations Against Living Miserably podcast and its first commission on the horizon, Comedy Against Living Miserably for three stand-up specials.
Reaching 20million viewers a month, Dave's come a long way, but it's only just getting warmed up.
About UKTV
UKTV has been at the forefront of branded television for over 25 years, entertaining the nation with programmes they love. Its leading brands - Dave, Gold, W, Drama, Alibi, Eden and Yesterday - span comedy, entertainment, natural history, factual and drama, and are delivered to audiences through UKTV Play, Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat and Amazon Fire. The broadcaster is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers.
UKTV is part of BBC Studios, the UK's most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world's leading public service broadcaster, the BBC.corporate.uktv.co.uk / press.uktv.co.uk / @uktvpress
About Firebox
Firebox.com: The Shop for the Unusual. A London-based gifting retailer selling a highly curated mix of unconventional homeware, lifestyle accessories, gadgets, food, drink and gifts 'with a twist'.
Follow us on social:
Instagram: @firebox
Twitter: @firebox
Facebook: @firebox
E: press@firebox.com