Marketing, Creative & Media Planning

Our award-winning marketeers prioritise bringing happiness to millions of fans, liaising closely with our creative and media planning teams


The UKTV Marketing team is responsible for UKTV's seven channel brands, each distinctly and imaginatively defined for its target audience: Dave, W, Gold, Alibi, Yesterday, Drama, Eden and UKTV's fastest growing brand, on-demand service UKTV Play.

The award-winning Marketing team consists of talented marketing experts who devise effective, efficient and innovative campaigns for the network, its brands and growing slate of UKTV Original programmes. This team is responsible for driving market share and revenue, and most importantly, to bring happiness to millions of viewers.

In 2019 UKTV's Marketing Team won silver for marketing team of the year at the British Media Awards and was shortlisted for the same award at the Marketing Week Masters. UKTV Play also won at The Drum Mobile Marketing Awards in the Travel and Entertainment category.


The Creative department is responsible for all creative output across the UKTV Network. This covers a wide range of content, delivering everything from on-air promotions, off-air ads, channel re-brands and short form content.

Media Planning

The Media Planning department is responsible for maximising the promotional time in the air-time between our programmes. By analysing audience data, this team strategically creates media plans to maximise exposure for our promotional campaigns, enabling us to reach target audiences effectively and encourage viewers to watch our programmes.