Our Values

We have shared values at UKTV, read on to find out more

UKTV Values

Our culture and values

UKTV is a vibrant and fun place to work. Here are our values, known as CLICC


We are imaginative, creative and innovative, and we get stuck in. We're doers rather than deliberators. We make work that is an inspiration to the creative industries.


We are curious and analytical. We use data to evaluate our work and plan the future. We pioneer and then share our discoveries. We aim to be the masters in our fields. We take ownership of our own learning and support others with theirs.


We use the power of our own influence for good and we always try to lead the way for others. We grow UKTV's sphere of influence with our work. As an organisation, we aim to be the thought leaders of our industry and the challenger brand that others aspire to.


We create positive change. We contribute to debate, are curious and ambitious. We aim to inspire others with our own actions. We have our own opinions and are respectful of others'.


Our best work is work done together. We offer support, anticipate good intentions and work with a spirit of collective improvement. We have brilliant ideas through opportune encounters.