Rochelle Humes enters the world of interior design for new W series

Rochelle Humes

Friday 6 August 2021

UKTV today announces the commission of Rochelle Humes: Interior Designer in the Making (10x60') for its premium entertainment channel, W. The ten-part UKTV Original series is produced by Outline Productions, part-funded by home improvement business Wickes. The series will be distributed worldwide by Blue Ant International and is available for pre-sales. Entertainment business The Story Lab and AFP specialist Clik facilitated the AFP.

In this aspirational new series, Rochelle Humes is inviting cameras into her life, as she takes her personal passion for all things interior d├ęcor into the world of professional interior design. Across the series, Rochelle will be helping deserving families transform their homes with a life-enhancing makeover that is fit for the post pandemic world.

Rochelle Humes said:

I've always loved interiors and the way a home can positively affect your life. Since I was very young, I've rearranged rooms, changed colour and pattern, and loved renovating and decorating my own homes as an adult. Now I can't wait to embrace the challenge of helping other people reimagine their own homes for this exciting new series for W with Wickes.

Although Rochelle has renovated several of her own homes over the years and has a massive Instagram following who hang on her every colour swatch and style tip; the prospect of being faced with real clients, a problem brief, constrained budgets, and unrealistic expectations is a daunting one. Viewers will also get to see Rochelle as they've never seen her before, as she learns the highs and lows that go with this new territory while studying an interior design course and being mentored by a designer, all whilst juggling life as a presenter, wife, and mum of three.

Rochelle Humes: Interior Designer in the Making is commissioned for UKTV by Kirsty Hanson, commissioning editor, with Hilary Rosen, head of factual and factual entertainment, and ordered by Adam Collings, channel director for W. Steve North is genre general manager for comedy and entertainment and Richard Watsham is director of commissioning. The series is exec produced for Outline Productions (a Tin Roof Media company) by Laura Mansfield, Michelle Fobler and Helen Veale and series produced by Kyle Prince.

Kirsty Hanson said: "I am over the moon that Rochelle is coming to W, pursuing an obsession she has had with interiors since a young girl and showcasing her talents in a way we haven't seen before. This all comes at a time when our homes have never been more important to us or had so much impact on all of our lives."

Adam Collings added: "We're thrilled to welcome Rochelle to W for this brilliant new series. Being able to follow her on this personal journey into becoming an interior designer is a real treat for our viewers and will no doubt inspire many."

Laura Mansfield, Executive Producer and Creative Director, Outline Productions added: "Over the pandemic we've been stuck in our homes and become even more obsessed with them than ever. We're utterly delighted to be working with Rochelle and the teams at UKTV and Wickes to deliver a gorgeous, inspirational series with real international appeal."

Shelley Allison, head of marketing, Wickes said: "This project is so exciting, and we're thrilled to be working with UKTV and Rochelle on our first advertiser funded programme, especially at a time when the nation has really fallen back in love with DIY and improving their homes. Our ambition is to help the nation feel house proud and this new show is the perfect opportunity to showcase how people can make the most of their spaces while demonstrating how easy it can be."

"Fans of Rochelle Humes will love seeing how she brings her signature style and creativity into the world of home decor," commented Solange Attwood, EVP, Blue Ant International. "Focusing on our homes as beautiful places of comfort has never been more top of mind after a year of lockdown, making this series universally appealing to buyers around the world looking to give their audiences fresh and fun decor content."

Rochelle Humes: Interior Designer in the Making is the latest UKTV Original for W. Others include Extreme Food Phobics with Dr Ranj Singh, Nurses Down Under, produced by ITV Studios Australia, and the recently announced series with Emma Willis and AJ Odudu, Emma and AJ Get To Work.


uktv original

For more information, please contact:

Kelly Phelps, Senior Publicist, UKTV

About W

Sky 109/245, Virgin 124/191, BT 311 & TalkTalk 407 / On demand on Sky and Virgin

W is UKTV's premium entertainment channel, offering audiences a dazzling mix of UKTV Original series with some of the UK's most-loved talent in front and behind the camera.

W offers a wide variety of shows that tap into the raw and genuine heart swell moments, from emotions running high at the sound of a baby's first cry in the award-winning Emma Willis: Delivering Babies, to heart-stopping drama for the incredible frontline workers in Inside the Ambulance and 999 Rescue Squad. Elsewhere, award-winning documentary maker Stacey Dooley offers an insight into unseen areas of modern relationships and family life in the hit series Stacey Dooley Sleeps Over, and Dr Ranj Singh provides support to individuals with some of the most severe food phobias in Extreme Food Phobics.

W is also the exclusive home to joyful competitive cookery formats Plate of Origin and the effervescent MasterChef franchise, including MasterChef Australia, MasterChef USA and MasterChef Juniors.


About UKTV

UKTV has been at the forefront of branded television for over 25 years, entertaining the nation with programmes they love. Its leading brands - Dave, Gold, W, Drama, Alibi, Eden and Yesterday - span comedy, entertainment, natural history, factual and scripted drama, and are delivered to audiences through UKTV Play, Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat and Amazon Fire. The broadcaster is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers.

UKTV is part of BBC Studios, the UK's most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world's leading public service broadcaster, the BBC. | | @uktvpress

About Outline Productions

Outline Productions is an independent TV production company creating high calibre, editorially ambitious factual entertainment, popular factual, and reality formats for broadcasters in the UK and internationally, including BBC1, BBC 2, BBC 3, Channel 4, ITV, Channel Five, Sky 1, UKTV, HGTV, Discovery UK and US, and TLC. Our series and formats include: Sarah Beeny's New Life in the Country; Remarkable Places to Eat; Michel Roux Jr.'s Simple French Country Cooking; Sarah Beeny's Renovate Don't Relocate; No More Boys and Girls: Can Our Kids Go Gender Free?, Born On The Same Day, and Health Freaks. Based in London and Wales, Outline is a Tin Roof Media company.

Media enquiries:

About Wickes

Wickes is a digitally-led, service-enabled home improvement business. With an extensive range of products and DIY brands, a Kitchen & Bathroom design and installation service, together with a bespoke loyalty scheme for local trade. With over 230 sites across the UK and our largest shop online, consumers will find everything they need to complete both small and large-scale projects with Wickes.

For more information, please visit:


Instagram: @Wickes


Twitter: @Wickes

About Blue Ant International

Blue Ant International is a leading worldwide distributor of high-quality, creative content that engages audiences worldwide and across multiple platforms. The company offers a full-service approach to production partners with sales operations in London, Toronto and Los Angeles. Blue Ant International has a growing slate of over 4,000 hours of premium content, including distinctive series and formats in five key genres including factual entertainment, specialist factual, high-impact documentaries, kids and family, and scripted. Blue Ant International also has one of the world's largest offerings of 4K natural history content. Blue Ant International is a division of Blue Ant Media.