UKTV appoints Andrea Amey as General Manager, Digital to spearhead VoD strategy


1 December 2020

UKTV today announced it has appointed Andrea Amey as its new General Manager for Digital, responsible for the operational leadership of digital products, partnerships and UKTV's on demand service, UKTV Play.

Reporting to UKTV's Chief Commercial Officer, Sam Tewungwa, Andrea will oversee the evolution and development of UKTV's VoD and digital strategy, with a key focus on UKTV Play. The video on demand service is the fastest growing part of UKTV's business, available on 21 platforms and devices, with over 4 million registered users and a 26% increase in views since the start of the year to September.

Andrea brings extensive experience to the role having spent the last 10 years at Channel 5 overseeing the broadcaster's VoD remit. Her most recent role was Senior Director for VoD Product and Service Management, where she led the VoD content and production teams and oversaw the strategic direction of My5. Andrea was also responsible for the build and development of the second generation of My5 on TVs, set-top boxes and mobile devices, launched third party channels and supported SVoD expansion onto Amazon and BritBox. Previously, Andrea was the Head of Digital Content at Channel 5 where she led the editorial, VoD content and analytics teams, and she also held the role of Managing Editor for three years prior. In her early career, Andrea held positions at Synacor, Age UK, Global radio and spent two years as the Chief Editorial Manager at Virgin Media.

Sam Tewungwa, Chief Commercial Officer, UKTV, said:

Andrea's expertise in the VoD and digital products space, coupled with her can do attitude and reputation in the media business, made her the ideal fit for this role. She has exactly the right attributes to spearhead UKTV's VoD strategy and develop UKTV Play into a leading broadcaster VoD service.

Andrea added:

I'm so excited to be joining UKTV and build on the great work the team has done so far. I'm looking forward to getting stuck in with a fantastic catalogue of programmes and help steer the reach and growth of UKTV Play.

Andrea starts in the role immediately, replacing Tom Davidson who had agreed to take on the role of General Manager for UKTV Play on an interim basis while recruitment for a permanent candidate was underway.



For more information, please contact:
Kerry Goode, Head of Comms, UKTV & BBC Studios Distribution, UK

About UKTV Play
UKTV Play is an on demand TV service providing instant access to shows from UKTV's free-to-air channels - Dave, Yesterday and Drama.

With the easy-to-use UKTV Play app you can browse and stream hundreds of shows for free via your computer, tablet or smart phone. You can also watch on the telly thanks to Amazon, Apple TV, Fire TV and Fire TV Stick, Freeview, NOW TV, Roku and YouView.

If you're a Sky, Virgin Media, BT TV or TalkTalk TV customer, shows from other great UKTV channels - Gold, W, Alibi, and Eden - are also on the menu. | Ways to Watch

About UKTV
UKTV has been at the forefront of branded television for over 25 years, entertaining the nation with programmes they love. Its leading brands - Dave, Gold, W, Drama, Alibi, Eden and Yesterday - span comedy, entertainment, natural history, factual and drama, and are delivered to audiences through UKTV Play, Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat and Amazon Fire. The broadcaster is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers.

UKTV is part of BBC Studios, the UK's most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world's leading public service broadcaster, the BBC. | | @uktvpress