25th July 2022 - Coinciding with Plastic Free July®, award-winning broadcaster UKTV has today announced it has invested in plastic free toiletries company, KinKind, using its multi-million pound investment fund, UKTV Ventures.
KinKind's brand mission is to help UK families eliminate plastic in their bathrooms. The UK-based start-up, founded by Victoria Coe in 2019, manufactures 100% plastic free, solid shampoo, conditioner, bodywash, shave and moisturiser bars and sells direct-to-consumer. The products don't compromise on the user experience, and the unique combination of product and purpose has won the company multiple industry awards including the UK Retail Supply Excellence Award 2020.
UKTV Ventures' £1 million "airtime-for-equity" investment will see KinKind launch its first UKTV advertising campaign from mid-September across the broadcaster's seven linear channels - Dave, W, Gold, Alibi, Drama, Yesterday, Eden. KinKind will benefit from access to an audience of over 26 million viewers a month and in return, UKTV will gain an equity stake in the business.
Victoria Coe, Founder KinKind, said:
At KinKind we believe that families can create positive change against plastic pollution and climate change, and our products are an easy, effective and enjoyable way to radically reduce the use of plastics in our bathrooms. Our team pride ourselves on disrupting the UK toiletries market, and we are excited to take the next step to raise mass awareness and availability of KinKind and grow the business thanks to the huge new audience that tunes into UKTV's channels.
Brendan Kilcawley, Head of Commercial UKTV Ventures, said:
We are very happy to be partnering with KinKind at this exciting time for their business. At the core of KinKind is their commitment to providing planet-friendly products, and this sits perfectly with UKTV's own commitment to sustainability across all areas of the business.
UKTV Ventures is committed to helping companies new to TV advertising build their brand and scale up by benefiting from the wide reach, trust and recognition only achieved through TV advertising. Similar to venture capital, UKTV Ventures is a funding model which invests airtime, instead of cash, in burgeoning high-growth companies looking to accelerate their growth. UKTV Ventures' deal with KinKind follows their recent investments in e-commerce booking site easyGuide and social media platform, WeAre8.
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About UKTV Ventures
UKTV Ventures is UKTV's multi-million pound investment fund which offers high-growth start-ups an opportunity to enter the TV advertising market in exchange for a minority stake in their company. This is described as airtime-for-equity.
UKTV Ventures Website: www.uktvventures.co.uk
UKTV has been at the forefront of branded television for over 25 years, entertaining the nation with programmes they love. Its leading brands - Dave, Gold, W, Drama, Alibi, Eden and Yesterday - span comedy, entertainment, natural history, factual and drama, and are delivered to audiences through UKTV Play, Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat and Amazon Fire. The broadcaster is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers.
UKTV is part of BBC Studios, the UK's most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world's leading public service broadcaster, the BBC.
KinKind offers plastic-free and environmentally friendly shampoo, conditioner, hand and body wash, moisturiser, body scrub and shave bars, helping to reduce plastic bottles in the bathroom and reduce plastic pollution reaching our oceans.
Founded in 2019, the brand strives towards finding sustainable bathroom solutions suitable for and loved by the whole family. All products in KinKind's range are now vegan and cruelty-free, as well as being free of parabens, hand-made in the UK and delivered straight through your letterbox.
KinKind has been globally recognised for its innovative product range, with accolades including Independent Indybest's Best Buy, Pure Beauty Awards' Best New British Brand 2020, Pure Beauty Global Awards' Best New Sustainable Hair Product 2020.
For KinKind press enquiries please contact:
Ellen Kelly, Founder & CEO, Avant PR firstname.lastname@example.org
For KinKind trade enquiries please contact:
Victoria Coe, Founder, KinKind email@example.com